BRANDING & SOCIAL MEDIA
As the Lead Producer & Strategist for Momentum, a Stanford storytelling site, I led its development from concept to launch. I developed the foundational content strategy and architected the complete visual identity system. My leadership encompassed project management, art direction for all visual media (photography and video), and ensuring a cohesive and compelling brand experience.
As a key architect of the Momentum platform, I leveraged my years of experience with Stanford researchers to develop a comprehensive matrix of projects and initiatives. This matrix became the strategic backbone for our entire website content strategy and served as the launchpad for its flagship initiative: a series of campus-wide theme videos. For these large-scale productions, I served as Stanford's visual lead producer and project manager, collaborating with an external agency to bring the vision to life. I directed all aspects of production, from shaping narrative arcs and sourcing archival footage to navigating the complex logistics of a 30-person crew across an active campus.
Theme Videos:
Led the end-to-end production of the short documentary "From Mistake to Breakthrough" for Stanford University's Momentum platform. My role began with developing the content strategy, partnering closely with Stanford's science communicators to shape a narrative arc that made the complex topic accessible. I then collaborated on the development of the accompanying written feature, serving as the key liaison between our content team and the science communicators to ensure a cohesive and accurate narrative. I conducted the intimate on-camera interviews, directed all on-site production, and managed the entire post-production workflow—including the edit, color grade, and sound mix—while also navigating all stakeholder feedback and reviews to bring the complete project to its final, approved form.
As the lead producer for "Into the Future," I spearheaded this feature story for Stanford University from initial concept to final delivery. My role began with architecting the content plan, story draft, and video pitch, which hinged on building a strong personal relationship with the philanthropic donors. I cultivated a foundation of trust that was essential for the project's success, earning their confidence to digitize treasured family photographs. I then directed an efficient, intimate production during the couple's limited time on campus, before personally managing the entire post-production workflow—including the edit, color, sound, and the intricate photo compositing required to weave their personal history into the film.
Stanford University Admissions Branding during COVID
Featured in Forbes.
Farrin Abbott, Creative Producer, Designer, & Animator
USER GENERATED CONTENT: VIRAL POST
Farrin Abbott, Creative Producer, Editor and Animator
SILVER CASE AWARD WINNER
1.2M YouTube views
In order to celebrate the admitted Class of 2024, we compiled publicly available videos of high school seniors opening their acceptance letters into a single video that became one of the most popular posts ever on the Stanford University Instagram. The video achieved viral status upon release, driving massive engagement across Stanford's primary and admissions channels. It has since amassed over 1.2 million views on YouTube.. The comments included a number of alumni and parents who said it brought back memories to when they were accepted to Stanford. “Brought tears to my eyes” was a common phrase repeated by many. The video was a heartwarming moment for many during uncertain times. One Residence Dean wrote, “I needed this so bad and didn’t even know it. Bawling my eyes out.
From the CASE Judges
Authentic way to showcase the excitement of students being accepted.
tinyLECTURES: Branding, Design & Animation for YouTube and Instagram Series
Live links to examples from this recurring series:
STANFORD HOLIDAYS at HOME 2020 STUDENT VIDEO CAMPAIGN
Branding refresh design project:
Designed, fabricated, and animated the stop motion set for the stop motion sequences. Shot and interviewed all the video participants. Edited.
KQED Public Media (San Francisco)
As the lead producer for the final season of the Emmy Award-winning PBS series Art School, I steered the show's content strategy and managed the complete production lifecycle for multiple episodes. My role encompassed all project management, from pre-production planning and interviews through shooting and post-production, where I personally handled the final edit, color, sound, and created all graphic animations and compositing.
In this capacity, I collaborated closely with the KQED Arts team to produce some of the year's most compelling and authentic stories. My work producing a powerful feature on the Santa Rosa fires culminated in a personal Emmy Award, a testament to our team's commitment to impactful storytelling. I also created a poignant animated tribute to the victims of the Ghost Ship fire, handling a deeply sensitive subject with care.
Other KQED Story Samples:
PBS Digital Series: Public Media (KQED-San Francisco)
As a core producer on the launch of the PBS Studios series Above the Noise, I was instrumental in shaping the show's brand identity, tone, and visual style. I produced several episodes and was a key contributor to the scriptwriting and content strategy team for the series, which tackles complex topics for a young audience.
